Having experienced a professional world dominated by either/or thinking, where creative tensions were rarely used as sources of transformation and 'soft skills' were often dismissed as 'fluff', our founder, Marília, began to expand her knowledge and expertise in techniques that invite new perspectives.

With every opportunity – with teams she led and in executive education programs she designed and delivered – she tested and applied tools that allow fundamental people skills to be understood and practiced in a more contextualized, pragmatic, and encompassing 'BothAnd' way.

Seeing tangible results and behavior change, what once was only an idea became a method. What once was frustration is now a purpose: to grow a community of hardwired catalysts who master, on a continuum, the human skills that move the needle. As in chemistry, the ‘Catalysts’ gain the ability to speed up transformation for themselves, for businesses, and for the community around them.

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A knowledge professional, also known as knowledge worker, is someone whose main value and contribution stem from their knowledge. They are typically involved in roles that require applying expertise, analyzing information, and solving complex problems, often with the aid of technology.

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Along with our methodology, which activates the convergence of three essential human capabilities and informs our content curation, our approach to customizing our signature topics is crucial for achieving successful outcomes.

From discovery to delivery, we focus on elevating beyond superficial training programs to create learning environments that drive behavior change and measurable business results.

This approach translates into a design principle that invites extensive experimentation and practice, moving away from passive, one-way teaching. We minimize the use of slides and leverage structured collaboration techniques (such as canvases, mapping exercises, and frameworks) to solve real problems.

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BothAnd Moments are short-duration formats. They are high-impact interventions designed to connect minds, ignite ideas, and move people to action.

BothAnd Journeys are longer formats. They are transformative learning experiences crafted to reshape how your people grow, lead, and perform.

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Our offers can be delivered online, in person, or in hybrid formats.

In all our offers, form follows function. Therefore, based on your priorities, goals and expected outcomes, we recommend and customize the content, format, duration, and workload of your initiative.

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Our five signature topics represent the core areas we focus on. They are all in the intellectual territory of 'hardwired people skills' and are interconnected. Since our offers are all customized, they can be mixed and matched according to your needs and expected outcomes.

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While often used interchangeably in casual conversation, ambiguity, complexity, and uncertainty describe distinct challenges, particularly in fields like business, project management, leadership, and decision-making.

• Ambiguity is about a lack of clarity in meaning or interpretation.

• Complexity is about the intricate interconnectedness of many parts.

• Uncertainty is about the unpredictability of future outcomes.

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Reach out and say hello! Our inbox hello@bothandcatalysts.com is always open for your messages.

If you have a briefing you would like to discuss, you can book a free 25 min consultation call.